Origin created the brand name and visual identity for a revolutionary nematicide seed treatment from Syngenta.
‘AVICTA™’, loosely coined from ‘victory’ and ‘evict’, addresses end-user benefits of the product and suggests a strong solution to a serious problem.
The icon is incorporated as part of the wordmark and represents a nematode that is being stamped out by the AVICTA™ wordmark. The blue sphere in the middle of the ‘C’ serves to represent the impenetrable seed that is promised a healthy start under the protection of AVICTA™ nematicide.