The Loss Recovery Group (LRG) asked Origin to help create a new corporate identity to reflect the pioneering spirit of the original Loss Recovery Group and where possible build upon the existing equity within the LRG name.
The name ‘Lorega’ was selected as an innovative and modern sounding identity. It successfully communicates the company’s dynamism and differentiation and the use of the letters L, R and G also provide a strong link to the company’s heritage.