AB InBev developed the idea of an in-home draught beer dispenser and turned to Philips, known for world-class domestic appliances to partner in its realisation. The system dispenses a variety of AB InBev beers and Origin was approached to develop a legally available and linguistically sound brand name that described this innovative new concept.
PerfectDraft is a simply memorable and descriptive real word combination suggestive of pub–grade draught beer delivery.