Origin was commissioned by DuPont to develop brand names for a range of Climate System products.
They were launched as part of an ongoing commitment to improve building efficiency with respect to energy and moisture management, as well as to comply with regulatory directives to reduce energy consumption and CO2 emissions.
Derived from ‘energy’ and classical roots for ‘heart’, Tyvek Enercor suggests both conservation and thermal efficiency, whereas AirGuard straightforwardly describes reduced heat loss benefits. Through their simple composition and easily identified messaging, the names further reference the brand attributes of protection and reliability.