Origin created the name Plenix for Ceva, a new intramammary ointment for lactating cows for the treatment of mastitis. It is a cefquinome based anti-infective solution prescribed in a prefilled syringe.
The name Plenix is short, punchy and impactful, easily pronounced with universal appeal, it is loosely derived from ‘plenty’ and ‘expertise’; it suggests impact, long-lasting protection and better herd management.