Alliance Pharmaceuticals asked Origin to develop a name and visual identity for a new brand of misoprostol for cervical ripening and the induction of labour.
Isprelor is a somewhat arbitrary coined brand name but has a fit-to-product feminine feel and offers a high degree of category distinctiveness. The flowing lines of the Isprelor logo represent both the mother and child and communicate the product’s ease of use and smooth application.
A complete set of guidelines including brand positioning visuals were created to facilitate the launch of the product.