Origin created the name Centrigo™ for Syngenta’s new farmer-centric ecosystem for the APAC market place.
Centrigo™ Farming Ecosystem places the farmer at the center of a digitally enabled farming network, offering integrated, end-to-end solutions to enhance yield, profitability and accelerate sustainable agriculture.
The name Centrigo™ – derived from ‘central’, ‘integrate’ and ‘go’, is active and dynamic sounding, easily pronounced it communicates the key band essence of placing the farmer at the centre and to opening up possibilities for the future.