Lafarge Plasterboard developed a new jointing compound that offered a significant improvement over existing products in the marketplace. A brand name was required that would appeal to the professional building market and be flexible enough to extend to the DIY market at a later stage.
We created the brand name FineForm, a combination of two short and easily recognisable English words. The name expresses the key attributes of an excellent finish and smoothness with a suggestion of simplicity and ease of use.