Origin created the name Zutectra for Biotest’s new prohylaxis against Hepatitis B HBIG for subcutaneous and intramuscular application.
The target audience was physicians involved in liver transplantation (surgeons and hepatologists) as well as patients doing home treatment.
Loosely coined from ‘protection’ and ‘control’; futuristic/scientific look and feel, suggests superior performance, care and protection, impactful and differentiated.