Lundbeck’s new compound for alcohol dependency. Selincro is used to help reduce alcohol consumption in adults with alcohol dependence who consume more than 60 g of alcohol per day (for men) or more than 40 g per day (for women).
Derived from ‘select’, ‘increased’ and ‘control’; positive/upbeat sounding, consumer tone, suggests fresh approach to treatment area, enjoyment of life and empowerment (individual control), easily pronounced.
